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Connect the dots
Connecting the dots by

Generalist
Maker
Multidisciplinary
Strategist
About

I'm Edna Alfaro. I help teams solve the right problems by balancing research, design, and product strategy. Over 14 years, I've built design practices from the ground up, fostering maturity and creating scalable, research-driven systems.

Experience

Currently lead product designer at Replicant, shaping developer tools for AI-powered contact center agents.

Before that: veterinary health at Vetsource, connected vehicles for Kawasaki and Toyota, and digital communications at Ketchum University.

Philosophy

Build to scale

Processes, culture, and systems where none existed.

Embrace change

Give life to change and death to perfection.

Harness alignment

The best work happens when disciplines converge.

Education

MS, User Experience Design

Kent State University

BA, Studio Art

University of California, Irvine

Past Clients

Toyota, Petco, Costco, Amazon, Royal Canin, VCA, Kawasaki, KDDI

Resume